The New Power Girls (NPG) © is a daily blog that tracks and profiles women startups and existing companies in internet and new media business as well as companies in traditional markets leveraging the internet and media in new ways. Launched in 2009, it's an expansion of the popular series The New Power Girls on the Huffington Post and is part of the transmedia content franchise created my media entrepreneurs Patricia Handschiegel of 9 and Meghan Cleary of Miss Meghan Media. To contact New Power Girls or submit news, email rockit@thenewpowergirls.com

TechCrunch50 Girl Startup Report: Learnvest

Yesterday’s TechCrunch50 included another female startup, the second to appear over the two-day demonstration and launch event. Learnvest is a new online tool that aims to teach people financial management and responsibility. TechCrunch’s post on it says the company is targeting women, but it could be something used by either gender. The founder took some hard questions and criticism from the TC50 judges after her presentation, but held her own. As somebody who has taken dozens of VC meetings, that’s no easy feat — now add a group of them, plus an audience, a live stream that’s reaching thousands, and you get the picture. We’re not overly sure that this idea will reach the type of mass proliferation it’d need to be a real success, but you never know. Great ideas boil down to execution and the ability to build a customer base, along with need in the market. Regardless, she did a great job! — Patricia

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