The New Power Girls (NPG) © is a daily blog that tracks and profiles women startups and existing companies in internet and new media business as well as companies in traditional markets leveraging the internet and media in new ways. Launched in 2009, it's an expansion of the popular series The New Power Girls on the Huffington Post and is part of the transmedia content franchise created my media entrepreneurs Patricia Handschiegel of 9 and Meghan Cleary of Miss Meghan Media. To contact New Power Girls or submit news, email

NPG 20: DivineCaroline

Real Girls Media founder Kate Everett Thorp’s legacy in business is lined with impressive roles at top companies and doesn’t stop there. She’s held high level roles with top companies including AKQA and McCann Erickson, and the agency that she founded, Lot21, was acquired by media giant Carat Interactive. She also co-founded the prestigious Internet Advertising Bureau (IAB), has received industry awards from the likes of Advertising Age, OMMA and the AAF Hall of Achievement for execs under 40 and two of the companies in her charge have won Agency of the Year. But, it’s RGM’s top site that may be Everett Thorp’s best work yet. The platform, which provides women a way to reach out, connect, and share via the web is one of the most respected in the business. Launched in 2007, it’s garnered near instant attention, including investment stake from publishing giant Meredith Corporation just a year later, recently landed a campaign with Propel water, and has seen its traffic swell to nearly 5.3 visitors this year. What we admire about Kate is how she’s leveraged a career in the industry to accomplish amazing feats and never looked back. She’s proof that you can start with A, then move to B, C, and D, and rock the house every step of the way. A true change agent who knows how to leverage the market and past accomplishments, she’s without a doubt one of the women founders to watch.

To see the complete first 10 of our 20 Women Founders to Watch list,visit here. We’ll unveil the second 10 on our Huff Post column next week, and continue to cover the companies along with other news and industry moves here.

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