Vote For A Power Girl! Help Woman-Owned Happy Baby Win “Shine A Light”
When American Express came our way to talk about its “Shine a Light” program with NBC, we were instantly interested. The program, which aimed to help bring much-needed exposure to small businesses, invited companies to participate for the chance to win $100,000 in grant and marketing support — enormous whether you’re a startup or have been around for years. Founders shared their stories via the Shine A Light site with the public invited to vote on the small business that most inspired them. More than 4,000 small companies were nominated across the country with three finalists chosen with help from TV personality and entrepreneur Ellen DeGeneres, fashion designer and entrepreneur Diane von Furstenberg, and MSNBC’s small business expert JJ Ramberg. AMEX has long supported small businesses through a variety of programs over the years, and had hoped that with Shine A Light they could not only give founders the support they need, but help bring much-needed exposure to small business (which is often overlooked by the media).
Among the finalists selected is women-owned Happy Baby organic baby foods, which was launched on Mother’s Day just three years ago by social entrepreneur Shazi Visram who, like us, wanted to make change through business. Today, she’s grown her company to more than 5,000 stores nationwide and a cult-like following — total Power Girl! Vote for Shazi here.
